Cars Turning Left (in China!)
You know we’re beginning to scrape the bottom of the cultural barrel when we start exporting this to China.
Nascar targets China and Europe
| Nascar, the North American motor sports group, is seeking to expand in China and western Europe by marrying its licensing, sponsorship and media expertise with local partners.
“We’re sizing it up,” Brian France, Nascar’s chairman and chief executive, said in an interview with the Financial Times. “We have a couple of people who are looking at that carefully.” The issue, Mr France said, was: “How do we bring the current participants – the track operators, the sponsors – along? How do you bring the people who are doing it here domestically and find a role that’s beneficial to them abroad?” Nascar, which is controlled by the France family, organises more than 1,300 races a year in the US and has recently expanded to Mexico and Canada. As it has grown beyond its traditional base in rural, southern states, Nascar has become a sought-after partner for corporate sponsors, merchandisers and the media. Its TV audience is exceeded only by the National Football League and sponsors include 110 of the Fortune 500 companies. Nascar has also signed a diverse range of licensing deals. |
I can already predict the next phase of this trend: Jeff Foxworthy tours in China.
“If your idea of a good time is destroying your nation’s priceless historical treasures…you just might be a Red Guard!“
You can’t blame them for being ambitious, but I hope they fall flat on their faces. I admit that watching a race live is pretty exciting. You can really get a feel for how fast and dangerous it is, but I just don’t see it as a sport. I don’t see what drives people to watch it. “Oh, he passed the other guy.” “That one over there got out of the pit faster so he wins.” Boring. I’d rather watch a 12 hour cricket game and I don’t even know how it’s played.
↓ Quote | Posted November 28, 2006, 10:02 pm